Benefits of Brand Leader

    Brand Leader means most widely sold and recognized product in a particular market segment. Also called market leader, a brand leader usually also commands the largest profit margins. The benefit of brand leader is that they have higher sales than those of any competing business in the same market. And the product from the brand leader can be given the most prominent position in the shop. Even more, the brand leader can sell to shops with a lower discount rate because the shops have the higher demand of the brand product. Since the producer of the leading brand get the higher sales level and higher profits. Furthermore, the item or brand is the market leader can be used in advertising, because consumers are often more rely on the brand product then normal one, and they tend to buy the most popular brands.