convenience goods: The items which are bought frequently, immediately and with minumum shoopping efforts. These include candy, ice-cream, cold drinks, cigarettes, magazines and medicines.
Shopping Goods: The items in which the consumer is willing to invest a great deal of time and effort. For example, consumers will spend a great deal of time looking for a new car or a medical procedure.
Specialty goods are those that are of interest only to a narrow segment of the population—e.g., drilling machines. Industrial goods can also be broken down into subgroups, depending on their uses.  |
| Del Monte Can |
National brand goods:brand name used by a manufacturer whenever that product is sold.For example, Del Monte is a national brand for food products.In contrast, many marketers offer products under a variety of brand names called private labels , unique to each distributor or retailer
Store, or private label brands are as the name suggests, brands that are owned by retail store chains or consortia thereof store brands sell at lower prices than do national brands. Product such as coffee, rice, canned vegetables, that carries the store’s name.
Regional brands, as the name suggests, are typically sold only in one area.For example, Shaoxing Hometex——a Famous Regional Brand in Zhejiang,China. It provide products about home texitles.
Co-branding involves firms using two or more brands together to maximize appeal to consumers. For example, Nike and iPod combine together produce the Nike+iPod Sports Kit, a device which measures and records the distance and pace of a walk or run.
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