How to Conquer Your Sales Fears

Christine Buffaloe, Founder, Serenity 

Virtual Assistant Services

    For most entrepreneurs, they struggle with many numbers of issues, such as, lack of confidence in themselves or their product and fear of sales. Experts say there can be overcome with the proper attitude, training and practice. Here are five of the most common fears about selling and how they can be conquered.
    
   Fear of making a negative first impression. It is important to giving people a good first impression. in order to do that, you can show credibility through your appearance and nonverbal behavior. wearing the cloth which is fit to the occasions. For example, wear a suit with tie when your audience is business people. and wear hot pink or purple when your audience is school-aged girls. Secondly, focus on nonverbal behaviors like smiling and open posture.
    
   Fear of being rejected. It is not 100% of the time you are success to sell product. Some experienced salespeople is able to come over for it, some newcomers may regard failure as the end of the world. First of all, understanding the reasons behind a rejection can help you refine your product. Then is award to know that the more you did it the better you become at it, and less fear was the result.
   
   Fear of  coming across as pushy. Maybe you have seen a salesperson who keep pushing and pressuring you to buy the product. this is a problem that mane business owners worry to be impolite to consumers. Expert suggests  to  focus more on having a conversation with consumers than simply selling, and learn the consumers' needs and ask yourself what you are offering is of real value to the person. when you care about your consumers, it is easier to develop a sense of trust, then you are more likely to make the sale.
   

Tanner Shepard, Co-founder, 

Ranch Road Creative Solutions

     Fear of unsure the right or wrong. Maybe some salesperson  can not  sure if they use the tight tactics and offering people what they need? Debra Condren, president and CEO of Manhattan Business Coaching and author of Ambition is not A Dirty Word recmmends learning sales techniques by attending a training program.  Tanner Shepard co-founded Austin, Texas-based Ranch Road Creative Solutions, a marketing services provider, in 2005, he gained confidence only after an intensive weekly sales course. "I had to challenge myself out of my comfort zone," he says.

Ethical in Different Countries

    In nowdays. ethical objectives become an important targets in companies. Here are some companies who do a good job or a bad job on the ethics.

 The Co-operative Food is a brand devised for the supermarket and convenience store business. It has a compact food ethical policy.They hace made several changes in theri Food stores, including banning the sale of eggs from caged hens, converting their entire own-brand hot beverage range to Fairtrade, radically reducing the weight of packaging for 26 different wines and adding a further 66 pesticides to their prohibited list. their new Ethical Operating Plan is now taking thier ethics even furt.

  

A team of the company's engineers and technicians in Los Cacaos



Barrick is one of the worst ethical company which is a Toronto-based gold-mining corporarion. It had a hand in the buring of at least 130 homes near its Porgera Mine in Papia New Guinea. The company was also blamed in a toxic spill in Tanzania that left dangerous levels of arsenic in the area around its North Mara mine. and its attempts to mine the Pascua Lama region along the Argentina-Chile border were associared with a 56-70% shrinking of nearby glaciers.

Interview With A Business Owner

Maybe many people are curious how an owner runs his/her business?   I interview a solder trader who runs a secondary sector such as retail shoes and cloth.  Let us know his personal experience by interviewing some questions.
   
What type of risks was involved in becoming a business owner?
Raising money is the biggest problem, and then the challenge is how to get profits to return back the money.

What are your greatest strengths as an owner?
First of all, I'm confident of myself, I think I can make enough profits through the hard working of all the staffs.
Then I can make sure every employee works well in their own area.

What type of market research did you do?
I should observe the customer target and focus on it, since to make sure that we input the right goods. Then I also have to know what the most popular fashion and color in every year in order to suit the customers' taste.

What did you anticipate would be the greatest challenge?
The greatest challenge is competition. There are more and more stores opening in the area since it create too many of the goods for sale. In an addition, because of the economic crisis, we lose many consumers and get lower profits.

Were there any ethical considerations you had to make?
Yes, first of all, being honest is the most important element for us. Many consumers are happy to come back to buy goods because they have trusted at us. And we have run this business for more than 10 years; many suppliers are relieved to output the goods without paying. Our staffs and I are like friends though I have the prestige among the staffs. I can take care of every staffs including their families. Also there are a small number of the staffs, which let me easier to pay attention to them.

From the interview, I hope you can get at least some information new to know.

Business New----Taiwan faces economical challenge

   Taiwan is the world's 24th largest economy and Asian's sixth largest, witch economic rising relates to rapid industrialization and hi-tech section. Therefore, in the latter of 20^th Century, it is referred to as the “Taiwan miracle”.

  

Denni Wang managed to transform his business to remain competitive

    However, it heavily relies on the tech sector which makes it turns down fast in the global economic crisis. Over the last five years, its growth has slowed to an average of 4%, especially in the years during the financial crisis in 2009. It seems Taiwan has to find a new formula for economic success.

  

A concept of business competition and survival.

  The most important challenge that Taiwan faces is growing competition. There’s going to be growing dominance from the particular Asia, Latin America and also Africa. Chinese hi-tech manufactures development is a big pressure. Therefore, Taiwan has designed to develop some industries which can outperform China, Such as tourism, medical, education and high-value agriculture services.   

   This case reflects every business in the world. It is natural to face competition from every area of business. In order to come over the decline and challenge during the development, they should find the main problems and figure out the correct way and new ideas to be success in the competition.   



 



Mission Commentary

      I am going to introduce three mission statements. some of them are good examples and some are not. The good example from Ameren Company is to generate electricity, deliver electricity and distribute natural gas in a safe, reliable, efficient and environmentally sound manner. Our vision is to be the recognized performance leader of the U.S. electric and gas utility industry. Being a performance leader means we will achieve operational excellence, industry-leading customer satisfaction and superior financial performance. This mission applies what kind of business they provide and for whom. More even, it shows the benefit to the environment and their vision of the future, but I am not sure if its goal to be the leader of this area is achievable. 

The second good mission is from American Financial Group, INC: Our purpose is to enable individuals and businesses to manage financial risk. We provide insurance products and services tailored to meet the specific and ever-changing financial risk exposures facing our customers. We build value for our investors through the strength of our customers' satisfaction and by consistently producing superior operating results. This mission expresses specific content and purpose of its business. Also we can find the detailed programmer for customers and investors. However, I have a question, now. If the mission is too long, is that hard to remember and to pass through from customers?

         

 Another example that needs more specific information from American Standard Company; American Standard's mission is to "Be the best in the eyes of our customers, employees and shareholders." This mission statement doesn’t apply what’s their business about and for whom they provide. It’s so inane that saying Be the best in the eyes. At first, their goal is too general, how to be the best in the eyes? And what means is best in the eyes? Second,   it cannot be sure that their business is always the best in eyes of customers. It seems not realistic and achievable.

Types of Business Organizations

Private limited company: Warburtons is British Baking Firm and owned by a family. The company has a 24% share of the UK bread market compared with 2% when it was based in Bolton.Warburtons is the most popular bread in Lancashire with a 45% market share compared with a 15% share in London.

Public limited company: Warner Chilcott is a leading specialty pharmaceutical company in the North American and Western European pharmaceuticals markets. It is listed on the Nasdaq Stock Exchange and trades under the symbol WCRX.


Public corporation: Amtrak is the National  Railraod Passenger Corporatio. It’s preferred stock is owned by the U.S. federal government, it’s Common stock was issued in 1971 to railroads that contributed capital and equipment; these shares convey almost no benefits but their current holders declined a 2002 buy-out offer by Amtrak.

Non-profit organization: The National Rifle Association of America (NRA) is an American non-profit organization which advocates for the protection of the Second Amendment of the United States Bill of Rights and the promotion of firearm ownership rights as well as marksmanship, firearm safety, and the protection of hunting and self-defense in the United States.

Non-governmental organization: Doctors Without Borders is an international organization that provides emergency medical assistance to people suffering from a natural or societal disaster, such as an earthquake or war.Operating independently of governments, the organization depends on volunteer health professionals (more than 2,000 annually) and private donations. It received the 1999 Nobel Peace Prize.

Pressure group:The CBI (Confederation of British Industry) is the UK's top business lobbying organisation. Its unmatched influence with government, policymakers and legislators means they can get the best deal for business – at home and abroad.

Social enterprise:SKS India tries to  empowering the poor to become self-reliant through affordable loans.SKS has delivered a full portfolio of microfinance to the poor in India and they are seting the course for the industry over the next five years